Home FASHION Chriselle Lim: A Creative Director’s Journey with Phlur Bümo

Chriselle Lim: A Creative Director’s Journey with Phlur Bümo

Chriselle Lim: A Creative Director’s Journey with Phlur Bümo
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The Creative Mind Behind Phlur Bümo: Chriselle Lim

When it comes to creativity and innovation, Chriselle Lim is a force to be reckoned with. As the Creative Director of Phlur Bümo, she brings her unique vision and expertise to the table, shaping the brand’s identity and guiding its growth.

A Passion for Fragrance and Design

Chriselle’s love for fragrance and design began at a young age. Growing up, she was always fascinated by the way scents could evoke emotions and memories. This passion led her to pursue a career in the fashion industry, where she honed her skills in styling and creative direction.

The Birth of Phlur Bümo

Phlur Bümo is the brainchild of Chriselle and her team. It is a brand that aims to revolutionize the fragrance industry by creating clean, sustainable, and gender-neutral scents. With her keen eye for design and her commitment to sustainability, Chriselle has played a pivotal role in shaping the brand’s ethos and aesthetic.

The Creative Director’s Role

As the Creative Director, Chriselle is responsible for overseeing the brand’s creative direction and ensuring that it aligns with Phlur Bümo’s values. She collaborates closely with the design team to develop captivating visuals and packaging that reflect the essence of each fragrance. Her attention to detail and knack for storytelling shine through in every aspect of the brand’s visual identity.

A Holistic Approach to Fragrance

One of the things that sets Phlur Bümo apart is its holistic approach to fragrance. Chriselle believes that scent is not just about smelling good; it’s about creating an experience. Each fragrance is carefully crafted to tell a story and evoke a specific mood or emotion. From the choice of ingredients to the packaging design, every element is thoughtfully considered to create a truly immersive olfactory journey.

The Intersection of Sustainability and Luxury

Phlur Bümo is committed to sustainability, and Chriselle plays a crucial role in ensuring that the brand’s environmental impact is minimized. From using responsibly sourced ingredients to eco-friendly packaging, every decision is made with sustainability in mind. Chriselle’s expertise in design allows her to find innovative solutions that marry luxury and sustainability, proving that the two can coexist harmoniously.

Inspiring the Next Generation

Chriselle Lim’s journey with Phlur Bümo is not just about building a successful brand; it’s also about inspiring the next generation of creatives. Through her work, she hopes to show aspiring designers and entrepreneurs that it’s possible to make a positive impact on the world while pursuing their passion. Her dedication to sustainability and her ability to create beautiful, meaningful experiences serve as a testament to the power of creativity.

A Bright Future Ahead

As Phlur Bümo continues to grow and expand its reach, Chriselle Lim remains at the helm, guiding the brand with her creative vision and unwavering commitment to sustainability. With her expertise and passion, she is sure to lead Phlur Bümo to even greater heights, setting new standards for the fragrance industry along the way.


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